Founded
2017Built in Pontianak with a focus on West Kalimantan textile craft.About Niinaka
Ethnic craft, composed for modern life.
Niinaka creates refined West Kalimantan ethnic fashion through clean silhouettes, local woven textiles, and pieces made to move between formal and everyday settings.
Signature
OuterwearModern ethnic layers designed for men and women.Audience
20-50Urban professionals, students, and culture-conscious communities.The studio
Designed in Pontianak. Rooted in West Kalimantan.
NIINAKA is a fashion MSME from Pontianak, West Kalimantan. Since 2017, the brand has focused on outerwear and complementary pieces that combine contemporary styling with local woven textiles.
The design language is simple casual ethnic: polished enough for formal moments, relaxed enough for daily wear, and always connected to the region's textile identity.
Vision
To become an iconic West Kalimantan ethnic fashion brand with national and international recognition.
Mission
To create modern, high-quality ethnic fashion that is creative, artful, sustainable, and rooted in local culture.
Production flow
From fabric decision to final presentation.
01Material selection02Pattern making03Design refinement04Cutting05Tailoring06Quality control07Finishing08Packaging
Target market
Urban, active, and culturally aware.
Women and men aged 20 to 50, students, office professionals, community-active customers, and people with an interest in woven textiles and local culture.Channels
Offline presence and online access.
Available through UMKM Centre partnerships, Pontianak hotel collaborations, social media, WhatsApp, Shopee, and Tokopedia.Selected milestones
Shows, incubators, and fashion programs.
Bank Indonesia Business Incubator Alumni 2017KTI Digifest Makassar 2020IKRA Indonesia Alumni 2020ISEF Virtual Fashion Show Jakarta 2020PUBW Fashion SMESCO Alumni 2021Corak Insang Fashion Show Pontianak 2021Indonesia Creative Appreciation 2022VIP Pontianak Fashion Week 2022Indonesia Festival Frankfurt 2022Indonesia International Modest Fashion Festival 2023Bank Indonesia Equatorial Seprahan Fashion Show 2023